Smart Cities


According to the UN, the urban population is expected to increase by 2.5 billion people by 2050, at which point, 68% of the world will be living in cities. These cities aren’t just growing, they’re also facing 21st century challenges of climate change, globalisation, demographic change and urbanization. Only the smartest of cities can address these challenges. 

Freeli brings forward the data analytics to drive the key insights within the transit operation of the Smart City. These insights will drive autonomous and smart networks, improving, at scale, the levels of service, the costs, and the quality of mobility. Just as software has been transformed by distributed data, so will mobility within transit environments as it transforms into Mobility as a Service by connecting these previously disparate systems though data integration.


The average city has little idea how people actually move within it and why. For global transit authorities, individual rider journeys are unknown, operating within the fray of a data vacuum of  centuries old systems. Emerging technologies such as Machine Learning/AI, IoT, Advanced Data Analytics and Digital Twinning are about to transform the way we do business around the globe. This data, when acquired and accessible is extremely valuable to multiple parties and systems.


According to the UN, the urban population is expected to increase by 2.5 billion people by 2050, at which point, 66% of the world will be living in cities. Cities grow increasingly congested as millions of people are elevating themselves into the middle class: neither our roads nor our atmosphere can handle an equivalent growth in fossil-fuelled traffic. Mass transit is critical to the growth of megacities and Smart Cities are the only sustainable path to this growth. The recent climate accords in Paris represented 148 countries and 66% of Global emissions. It was also the fastest UN agreement to ever come into force. This creates an increased urgency for CO2e reduction and tracking. Freeli converts user journeys into Carbon offsets and leave a verified audit trail. Freeli includes a quick-view dashboard that shows riders how much carbon they’ve saved on a daily and weekly basis. Users may work with their employer to tally their carbon contributions together to support the organization’s CSR objectives.


The 21st century has been defined by social media, and its paradox of curated communion. As this technology grows to touch every individual on the planet, users feel the pressure to present a filtered version of their life. Nobody Instagrams the bad day they’re having. When people curate their lives on social media, they cut people out and away from reality. Freeli sees an opportunity to break that frame and shift its users gaze back into their communities and each other. There are thousands of touch points in each city along its transit routes There are a million ways to improve a city and it starts with building up the people within it.  A smart city is built by communities, not code and Freeli will build and connect people together.


Data is the means by which we measure growth and it will be the way we achieve sustainable growth in the future.  Freeli introduces a data protocol that will power the rapidly growing Cities of today into vibrant and connected Smart Cities of the future.   

Contact Us

We'd love to hear from you, get in touch and say hi!.