What is Freeli?


Freeli, an initiative of adtrackmedia, a blockchain-based protocol and companion application/wallet that connects all modes of transportation within a city, thus creating:

  • A single point of access to all modes of transport within the Smart City
  • An aggregated source of commuter flow data for transit authorities, Smart Cities and other constituents of the ecosystem
  • A legitimized audit trail for measurable personal Carbon Offset
  • A mechanism to incentivize and reward the use of clean, green, efficient, modes of mass transit
  • A means to identify commuter needs and system inefficiencies in order to improve transit modes
  • A communications mechanism to engage the ever growing audience of urban commuters



Commuters ride the metro each day



Public transport journeys annually



Average commuter’s weekly travel time


Million years

Total U.S. commute time in a single year


Who is Freeli?


The Freeli team has extensive experience in media, app development, global deployment and project management

Metro Experience

Works closely with metro operators on innovative solutions that enhance “rider experience”

History providing innovative new avenues of generating incremental revenue for metros

App Development & Management

History of successful development and management of innovative loyalty rewards programs

Media, Sales & Sponsorships

Media and agency experience spanning decades

Freeli will leverage these relationships to ensure the app meets the needs of riders, the transit operator and advertisers

C-suite & Operational Experience

Experience building large scale enterprises from ground up

Experience operating global media entities on 4 continents

Blockchain Leadership

A Blockchain development team with deep technical knowledge and over 10 yrs of experience with cryptocurrencies, often contributing to bitcoin releases



Experienced entrepreneurs with a background in Media, Blockchain Development, Smart City/Data Analytics and Sales.

  • Andrew Glancy
    Andrew Glancy President

    15+ years developing IMC solutions for agencies and brands

    Developed and deployed proximity-based media technology company

    Early champion of contextual relevance in marketing (via BLE and AI)

    Developed media sales operations in Europe, APAC and South America

  • Bradley Shende
    Bradley Shende Creative Technologist

    Founder and CEO M2o Digital Agency

    TedX Keynote Speaker – Digital Connections

    Host and Executive Producer – Connected Life

    BCIT Digital Design and Development Advisor

  • Conor Sweeney
    Conor Sweeney Product Manager

    Co-founder of Campfire Collective – Publisher of30+ apps

    Designed digital applications for brands like:Lululemon, GE, UNIQLO, Verizon, TELUS

    Created interaction model/guidelines for large touchscreen displays

    Prototyped/invented many new products in the digital space, including a 300K+ app



From environmental impact experts to leaders in the blockchain space, our advisors knowledge is vast and varied.

  • Drew Craig
    Drew Craig Corporate Strategy Advisor

    Serial media/tech investor and operator

    Experienced in building teams and launching successful companies

    Track record of creating shareholder value

    100M+ exit experience

  • Ken Bicknell
    Ken Bicknell Corporate Strategy Advisor

    President & C.E.O. adtrackmedia

    Global business development and operations experience

    Successfully acquired direct metro media concessions

    Previously co-founder VC fund manager, +$150mm AUM

  • Alek Krstajic
    Alek Krstajic Communications Strategy Advisor

    Formally CEO of Freedom Mobile (Previously Wind Mobile)

    Consultant to providers of broadband services and broadband equipment manufacturers

    Formally President of Bell Mobility

    Former Second in Command at Rogers Cable

  • Charlene Cieslik
    Charlene Cieslik Security, Regulatory & Economic Advisor

    Chief Anti Money Laundering Officer of Coinsquare

    20 years consulting for ‘Big 4’ and global financial institutions

    Experienced regulatory consultant and liaison with Canadian and US, AML, Banking and Securities

    Regular speaker on the subject of AML, Financial compliance and regulatory evolution in digital currency

  • Manie Eagar
    Manie Eagar Advisor

    CEO DigitalFutures BUILD, a consultancy focusing on innovations in fintech, cryptocurrency and blockchain technologies 

    International track record in banking (Barclays/ABSA),IT/telecommunications (Dimension Data & Vodafone). 

    Helped launch the first bitcoin ATM in the world in Vancouver BC (2013). 

    Founder and past Chairman Blockchain Association of Canada 

    First Canadian blockchain & fintech Study: Blockchain and Emerging Financial Technologies

  • Matt Crisp
    Matt Crisp Smart City Development Advisor

    A leader in smart cities and mobility with a track record in building high growth companies

    Private and Public Sector advisory roles – Smart Cities,Technology, Media, Mobility.

    Founder and MD Brave – one of the UK’s leading independent creative agencies

    Global strategy, commercial and marketing experience – Diageo, Applied, TransitScreen, Bigbell

  • Elizabeth Sheehan
    Elizabeth Sheehan Environmental Impact Advisor

    Co-founder and President of Climate Smart

    20+ years experience working with private sector, philanthropic and government partners

    Grand Prize Winner of MIT’s Climate Colab

    Recognized as Canada’s Clean50 for 2018

  • Vito Rezza
    Vito Rezza Revenue Strategy Advisor

    Finance and Operations Executive with +25 years of media and communications experience

    Business builder, revenue generator and profit growth engineer with experience in acquisitions and dispositions

    Launched the IPG Mediabrands network in Canada

  • Noah Decter-Jackson
    Noah Decter-Jackson Software Development Advisor

    CEO & Creative Director Complex Games inc.

    Overseen Mobile App Dev w/Rev in excess of $15M

    Overseen Mobile App Growth w/Total Userbase in excess of 20M

    Produced Top-Line Mobile Games for World’s Largest Publishers:Disney, Nickelodeon, Square Enix, Sony, Zynga

Contact Us

We'd love to hear from you, get in touch and say hi!.